The basic recommended HP messaging structure consists of a combination of product overview, headlines supporting points and footnotes and the information can be found in 2 sub-sections of the <content> tag: <features> and <special_features>.


The <features> tag contains basic product messaging and is mandatory for all product types.

  • Key selling points (specific tags may differ from one product type to another): 
    • ksp_##_headline_short (Printing only) 
    • ksp_##_headline_medium 
    • ksp_##_suppt_01_short 
    • ksp_##_suppt_##_medium (Printing only) 
    • ksp_##_suppt_01_long 
    • ksp_##_image_01_url (optional) 
    • msgfootnote_# (optional) 
  • Eco messaging and icons: 
    • ecoquicklinksbullet_#_url_statement 
    • ecoquicklinksbullet_#_url 


The <special_features> tag contains:


  • Additional product feature messaging for PPS products. It is optional content so it may not cover all products. It’s also separated into a headlines, supporting points and URLs 
    • feature_01_headline_##_statement 
    • feature_01_suppt_#_medium 
    • feature_01_image_#_name 
    • feature_01_image_#_url 
  • The product description which is located in the <special_features> section for all regions/countries except United States (where it’s located in the <features> section). 
    • proddes_overview_short 
    • proddes_overview_medium 
    • proddes_overview_extended 

  • Legal disclaimers under the tag <<legal_information>