The basic recommended HP messaging structure consists of a combination of product overview, headlines, supporting points and footnotes and the information can be found in 2 sub-sections of the <content> tag: <features> and <special_features>.
The <features> tag contains basic product messaging and is mandatory for all product types.
- Key selling points (specific tags may differ from one product type to another):
- ksp_##_headline_short (Printing only)
- ksp_##_headline_medium
- ksp_##_suppt_01_short
- ksp_##_suppt_##_medium (Printing only)
- ksp_##_suppt_01_long
- ksp_##_image_01_url (optional)
- msgfootnote_# (optional)
- Eco messaging and icons:
- ecoquicklinksbullet_#_url_statement
- ecoquicklinksbullet_#_url
The <special_features> tag contains:
- Additional product feature messaging for PPS products. It is optional content so it may not cover all products. It’s also separated into headlines, supporting points, and URLs:
- feature_01_headline_##_statement
- feature_01_suppt_#_medium
- feature_01_image_#_name
- feature_01_image_#_url
- The product description is located in the <special_features> section for all regions/countries except the United States (where it’s located in the <features> section).
- proddes_overview_short
- proddes_overview_medium
- proddes_overview_extended
- Legal disclaimers under the tag <legal_information>