Key Benefits of using CAP
- Syndicate HP product and services content from multiple HP.com sources to enable a seamless best-in-class subscription service across the Web, Mobile and Social
- Increase visibility and sales for HP products and services by providing accurate, timely, and influential product content.
- Provide a 360-degree marketing view of HP product content
- Aggregate content from structured and unstructured sources allowing subscription filters by geography, language, facets, and product attributes
Customer/Business Advantages:
- Consistent product messaging to customers
- Publication of HP Inc. authorized product content and related translations, coming from central HP Inc. content repositories
- Improved customer experience: up-to-date content & consistent messaging
- Improved brand awareness: up-to-date content & consistent messaging
Publisher Advantages:
- Cost savings for creating, translating, maintaining, and publishing product information: for HP Inc., Partners and resellers
- Automated content delivery and content maintenance
- Regular, daily content updates (update frequency configurable)
- Easy-to-use file formats (xml)
- Flexibility to configure subscription content