Key Benefits of using CAP

  • Syndicate HP product and services content from multiple sources to enable a seamless best-in-class subscription service across the Web, Mobile and Social 
  • Increase visibility and sales for HP products and services by providing accurate, timely, and influential product content. 
  • Provide a 360-degree marketing view of HP product content 
  • Aggregate content from structured and unstructured sources allowing subscription filters by geography, language, facets, and product attributes


Customer/Business Advantages:

  • Consistent product messaging to customers
  • Publication of HP Inc. authorized product content and related translations, coming from central HP Inc. content repositories 
  • Improved customer experience: up-to-date content & consistent messaging
  • Improved brand awareness: up-to-date content & consistent messaging

Publisher Advantages:

  • Cost savings for creating, translating, maintaining, and publishing product information: for HP Inc., Partners and resellers
  • Automated content delivery and content maintenance
  • Regular, daily content updates (update frequency configurable)
  • Easy-to-use file formats (xml)
  • Flexibility to configure subscription content